Proof of D&AD submission

Responsive WWF Storyboard

Here is the storyboard for the WWF collaborative brief. It was done by both myself and Bex Dawson. Bex created the collaged images to get the idea of what we wanted the project to look like, and I created the text frames and compiled the final storyboards in a professional manner. 

Our final piece will be stop motion and built and animated by both myself and Bex in equal parts.

Responsive Collaborative Project. WWF Rainforest concept art

As part of my research into the rainforest, I have done a couple of drawings to help me understand what the trees, plants and animals look like in the Rainforest. This will help us further develop our idea and help to design the set.

While I was really looking forward to doing stop motion, I really like the style of the first drawing and I think doing our animation in this style might be faster and easier, whilst still being a strong piece of art. I will suggest these ideas to my partner.

Responsive Collaborative Project: Stop motion research

To help us determine exactly how we were going to build and animate our idea, Bex did some research into set materials and other stop motion animations. I really like the delicate card cut out designs but did not feel this would get our message across well enough as our idea is about how the rainforest is being cut down, and making an entire animation out of paper did not seem right. We decided to use found materials to create a more natural world, using recycled paper and foliage to create the rainforest, and use old coke cans, plastic bottles and non-recyclable materials for the factories and the dead forest, as we felt this would be more eye-opening to watch the forest being cut down, factories appearing and rubbish and pollution destroying what was once beautiful.

Responsive WWF research

As research into the WWF project for D&AD, I looked into past WWF campaigns to see how they present their facts and images to get their message across.

I also looked into other animations that are campaigning against climate change and trying to make people aware of environmental issues. This helped us to think of ideas to make our animation less light hearted and more hardhitting. To get peoples attention and convince them to do their bit to save the environment.