itv2 Storyboard

Here is a basic storyboard for how I would like my itv2 animation to look. I might change the colours in the final thing but this is the style it will be in and presents the idea for the images of some of the shows. It also gives an idea of what the voice over will be like.

The music will be upbeat but simple, I think this will make it grab peoples attention and hold it. 
I have chosen to leave the itv2 logo out until the very end of the ident to make people wonder what it is about and keep them watching until the end.

itv2 Idea Development

I have decided that, to sucessfully portray the fun atmosphere and themes of the itv2 shows, a Pop Art style, similar to the Viral Tap logo, would be an interesting style to use. I have researched into pop art and have decided to create my ident in a style similar to Andy Warhol.

I will create one image that represents each itv2 program in this style and then animate ways to make one image turn into another in a fluid motion.

itv2 Research

For my YCN itv2 brief, I have done some research into the types of programs that will be available on the new itv2 channel and also into idents from other channels aimed at a similar audience, to get an idea of what the target audience would find appealing. The target audience provided in the YCN brief is too vague and wide, and I have decided to narrow this age range from 16-34, to 16-26 as I feel this is the age range most likely to enjoy the programs offered on itv2. 

I think the target audience would be interested in an ident that uses vibrant colours, however not bright primary colours as these are often aimed at children and babies. I also feel that an animated ident with fluid movements, perhaps with some qwirky weird elements to it, would appeal to 16 to 26 year olds, whilst also successfully representing itv2.