itv2 Research

For my YCN itv2 brief, I have done some research into the types of programs that will be available on the new itv2 channel and also into idents from other channels aimed at a similar audience, to get an idea of what the target audience would find appealing. The target audience provided in the YCN brief is too vague and wide, and I have decided to narrow this age range from 16-34, to 16-26 as I feel this is the age range most likely to enjoy the programs offered on itv2. 

I think the target audience would be interested in an ident that uses vibrant colours, however not bright primary colours as these are often aimed at children and babies. I also feel that an animated ident with fluid movements, perhaps with some qwirky weird elements to it, would appeal to 16 to 26 year olds, whilst also successfully representing itv2.