Study task 1

This task asked us to choose and evaluate 3 briefs from either YCN or D&AD to help decide which brief to persue for our individual practice project.

http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/itv2
The first brief I looked at was the itv2 brief on YCN. This brief appealed to me because it was aimed at my generation and I liked the idea of creating something fun and exciting. This brief allows me to explore my interests and provides me with an opportunity to animate and explore some fun ideas.

http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/interflora
The second brief I considered, interflora, is more challenging for me as it is further outside my comfort zone than most briefs I usually choose. I think for this brief I would choose not to animate, but to improve my drawing skills instead. Although I would perhaps consider creating a series of gifs as that would be something different that the competition might not have seen as much.

http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards/briefs/propercorn
The third and final brief that caught my eye was the propercorn brief. This appealed to me because, like the itv2 brief, it is aiming for a younger audience, and I like this target audience because I find it easier to create work for and audience around the same age as me. I also chose this brief because the propercorn brand seems exciting and interesting.