itv2 Idea Development

I have decided that, to sucessfully portray the fun atmosphere and themes of the itv2 shows, a Pop Art style, similar to the Viral Tap logo, would be an interesting style to use. I have researched into pop art and have decided to create my ident in a style similar to Andy Warhol.

I will create one image that represents each itv2 program in this style and then animate ways to make one image turn into another in a fluid motion.