This brief asked us to create a moving film image up to 90 seconds long that would show their target audience the new look for the channel and persuade more young people to watch the itv2.
I intend to produce a short animated ident that is fun, exciting and uses bright, contrasting colours. It will use ideas and elements from some of the tv shows on itv2 and be in the style of the viral tap logo. I will use images that represent a selection of programs aimed at the intended audience from itv2 and animate them to move smoothly and fluidly from one to another, while being fun and interesting.
The content will focus on fast-paced movement similar to the celebrity juice opening credits style movements, and images to represent individual programs in a pop-art style.
The problems I aim to solve are that not enough young people are watching itv2, because they perhaps don't know that it's been rebranded. Itv2 want viewers of all ages, mostly focussing on the younger generation, but they would want viewers of all ages to boost ratings.
In order to solve these problems I will create a fun and exciting short ident that advertises the channel and draws in the younger generation. I will included elements from a variety of programs in order to advertise the different programs on the channel to a wider audience and create it in a pop art style that is interesting to the intended audience, using bright colours but not childish colours.
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