The colour choices made when designing your character have a strong impact on the story that is told, without any words being said. This is perfectly displayed in the characters in The Emperors New Groove.
Dressing a character in red colours could suggest that your character is dramatic, energetic or brave. Kuzco is a great example of this. He is a very over dramatic character who shows a lot of energy and passion in the movie. He is also determined to get his pool house on the hill, which is another thing that the colour red suggests.
Purple, especially deep purple, is a colour often used with villains in animated movies. The colour purple shows that a character is eccentric, unique and in a position of power. Some of the most successful villains have been represented this way, like yzma. She's a very eccentric and original villain with some creative plans to win the kingdom.
Kronk is dressed in yellow and a blue-purple, which represent his personality perfectly. Yellow shows that a character is cheerful and excited, while the blue shows that he is calm, peaceful and reliable, while still being associated to yzma with the purple.
Pacha, on the other hand, is dressed in greens and brown, to show that he is loyal, gentle, reliable, and stable.
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